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Scottie Scheffler, the top golfer in the world, is making waves with his latest venture: an investment in the Sport Fishing Championship (SFC). Scheffler, alongside other celebrity investors like NFL Hall of Famer Randy Moss and country music star Brian Kelley, is stepping into team ownership as SFC shifts from its amateur open format to a more competitive 16-team structure.

Scheffler is taking control of the Texas Lone Stars Angling Club, which covers key territories including Dallas, Austin, and coastal markets like South Padre Island and Corpus Christi. This new team-based format, debuting in 2025, will see 16 teams representing different regions across North America, each vying for the championship. What makes this league exciting is that the teams will be owned by high-profile celebrities who bring their fanbases into the world of competitive sport fishing.

Randy Moss, an avid fisherman himself, has long participated in celebrity fishing events, while Alvin Kamara of the New Orleans Saints has already built a relationship with SFC through past tournaments. By welcoming athletes and entertainers into ownership roles, SFC is blending sports culture with fishing in a way that’s never been done before.

The league’s transformation is not just about the celebrities, though. SFC is looking to build more regional engagement, develop a dedicated fan base, and raise the profile of fishing as a competitive sport. Their next big step includes launching SFC+, a new direct-to-consumer OTT streaming platform for fishing content and tournaments.

This partnership between SFC and its celebrity investors signals an exciting time for the league and the sport of fishing as it continues to grow, bringing in fresh audiences and creating a new competitive landscape for anglers. The fusion of fishing with big names from sports and entertainment opens the door to a new era, positioning SFC for a strong future.