Marketing Strategy

Our goal is to sell your boat and optimize your return in the process. This is why so much of our focus and our resources are geared towards our Marketing Plan. A strong marketing plan is critical to getting the traffic necessary to sell your boat.
Our marketing plan is managed by Betty De Varona. She offers our clients, more than 25 years of Marketing and Sales experience in diverse industries. She’s a stickler for how we market & brand our products. Starting with Yachting Experts, which is where the transaction starts and ends. We are selling products, but moreso, relationships. Our customers are at the center of our business plan and overall approach to how we market ourselves.